415 812 6647 manuella@mwhcopy.com

Firing a Poor Performer the Right Way

 You’ve decided that your employee has to go. As bad as the employee’s performance might be, now is the time to think carefully about “how” not the “why”. Unless he or she presents a major risk, do not rush into the...

Does Your Product Solve Your Prospect’s Problem?

“It’s like 10,000 spoons when all you need is a knife.” Alanis Morrisette may not have had a firm grasp of the meaning of the word “ironic,” but she did hit on a problem in marketing. Your product or service can have the best solutions...